Immersive Tech for marketing
Reed's Crossing needed an innovative way to help sell the vision of their housing community. Nisha and her team did just that by creating a virtual reality bike ride through the future greenway of Reed’s Crossing community.
Virtual Bike Ride
Storytelling in a virtual world
VR as and embodied selling tool
Another critical element that Nisha and her team discovered for users was to have a guide to highlight key features of Reed's. They created a virtual guide who would specifically appeal to Reed's Crossing target audience. Then they worked on the script with the Reeds team to have her speak to the user in a friendly and informative way, staying true to the brand voice of Reed's.
This experience created excitement for the prospective homebuyers about their future community - giving an embodied sense of what it would be like to bike through the neighborhood in a way that nothing else could replicate.
One user took off the headset and said, "I know which lot I want to buy" and immediately headed out to make it happen.